Vignetting Photography started back in 2011. Since then, the business was truly on a path of learning. Travelling to different parts of the world and slowing growing our knowledge base was the main focus. In the beginning we knew that we had to start getting our name out there, thus we create a website and a bunch of business cards. However, I have to admit, the website and business cards were extremely basic in design. They were truly missing something.
It wasn’t until last April 2014, that the team started to truly evaluate the direction of Vignetting Photography. When I say team, I’m referring to my close friends and wonderful family. We started to really question our path forward and where we wanted to be in the next couple of years. We evaluated internally and started to really ask the tough questions… Like, “when is lunch?”
The first thing that was address was the website. Since its initial creation, the website was visited by thousands of people; however, it started to lose a growing audience of users that utilized their cell phone/tablets. The website was not designed for cell phone/tablet users. Vignetting Photography started to have a dip in website traffic. In 2014, we stripped down the website and gave it a new look.
Vignetting Photography website Uniform Resource Locator (URL) was also shortened. We still own the www.vignettingphotography.com name. However, many clients felt that the name was too long for a website address. Thus we shortened the name to www.vignetphoto.com. This helps in minimize typing strokes.
Additionally, the team created a better focus and mission statement for Vignetting Photography. Vignetting Photography captures important moments of all sizes in the lives of our clients. We are family- and religion- centered and works to preserve God’s love through photographs of your special occasions. We want our clients to be fully aware that we care and love doing what we do.
The website was mainly updated to be cleaner and lighter. However the biggest improvement within Vignetting Photography was when we partnered with ShootProof. ShootProof allows our clients to view their wonderful images online easily. The added benefit of the events website, allows our clients to purchase and download their wonderful pictures directly from the website. Ever since we introduced the events website, we have been receiving positive feedback.
Another promotional item that Vignetting Photography introduced was our new wedding brochure. We felt a void when meeting with new clients. After concluding a meeting, we felt that the client should have better reference material in their hand once a meeting was concluded. Thus we created and introduced a new tri-fold to help promote ourselves.
Vignetting Photography also introduced our selves within Instagram. We are starting to show our beautiful pictures to the world. Our #vignetphoto is used on all of our photos that we upload to the website. We continue to utilize Facebook as well.
For the Christmas Holiday, Vignetting Photography introduced new line of Christmas card designs. We were extremely pleased to offer this new product to help our clients during the busiest time of year. Our clients were extremely happy with our new product.
Vignetting Photography is extremely excited for 2015.We are in the process of introducing a new Wedding Informational Kit in the next couple of months. We hope this new kit will help future brides in organizing their special day. We are growing each day and are looking into other ways of helping our clients. We look forward in helping you with capturing your moments forever.
Throughout the year, we will be providing additional information and updates about Vignetting Photography. Hope to hear from you soon…
